The Board of Directors at our new division of insurance brokers are delighted to launch a new brand and announce the appointment of a new Director and Shareholder to HI Commercial. 

Luke Byron, aged 27 has been employed by parent company, Hedon Insurance since 2012 and has been instrumental to the success of the business which has recently rebranded as HI Commercial, focusing on SMEs in the Humber region from its offices in Hull and Cottingham. 
Luke Byron, HI Commercial 
Anne Walters, Managing Director of the Group says: 
“We are delighted to launch HI Commercial and we are especially proud to appoint Luke to the Board, a rising star who came up through the company since joining us seven years ago. The natural progression is for him to join as a fellow Director.” 
“We have all worked hard to develop the new company and already have a great commercial client base which has formed through Hedon Insurance.” 
“Luke has played a significant role in the development of HI Commercial, managing the rebrand, working with current clients and raising awareness of our business to potential clients as an active member of the local business networks.” 
After celebrating the 50th Anniversary this year, the team at Hedon Insurance has vast experience running a successful business and supports literally thousands of local people and a broad range of commercial organisations. 
Luke Byron explains: 
“Prior to setting up HI Commercial, we researched the market to find out how we can differentiate ourselves from other firms. All too often the insurance market is going down the call centre route and clients become nothing but a number, the consequence of this is that commercial organisations chase the lowest price for insurance rather than the most suitable cover. That’s great until disaster strikes and a claim comes back as invalid or the business finds out they were underinsured.” 
Anne Walters, Hedon Insurance Group 
“HI Commercial is operating in the digital age but we are also client-facing. It is important to get to know our clients and their commercial organisations by meeting them in person.” 
“The Humber Region is a great place to set up our new division. I am part of the local business networking community and feel well supported by people who refer business to us but also those who supply services to us.  
Our new brand was created by Jenko Marketing and Design - we wanted it to set us apart from traditional commercial insurers and feel they have interpreted our ideas very well. Our website has been developed by Nic Johnson at It’seeze Hull, again we have been very impressed with the way their team has portrayed our company.” 
“We feel our new brand helps to promote our experienced advisers who work to protect organisations that have built up with the time, money and personal sacrifice of the businesses’ owners. Our clients are of utmost importance to us so if disaster strikes, we’ll be at their service and at their side to provide the personal touch for Commercial Insurance.” 
To celebrate the launch of HI Commercial and the 50th Anniversary of Hedon Insurance, the two companies are organising a variety of events throughout the year. Watch this space. 
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